Is there a way to squeeze maximum mileage out of what resources are available to help attract and retain business? Yes. And, it involves common sense decisions that surround cutting costs while at the same time developing cost effective methods and concepts that increase product awareness... And, a brain that's "been there" that you can pick.
There is an option for you that is positioned between that of a full service advertising agency, and, “do it yourself marketing.”
I honed much of my professional career in the broadcast and advertising agency environment. It is in this world that I developed skills in areas such as demographic and audience study research, customer relations practices and techniques, use of public relations resources, effective media usage, as well as advertisement copywriting and layout design. Most of what I learned is still rattling around upstairs and now your company, operation, or organization has the opportunity to pick through the good stuff my marketing and customer relations management brain has collected over the years and use it to your operation's advantage.
Does an exhaustively qualified one-on-one marketing and customer relations support with a huge return on investment appeal to you? If so.... Let’s talk.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.